Those lucky people in Japan can experience Iron Man 3 in a whole new way when they head down to their cinema. 4DX is a new immersive format using Four dimension effects to enhance your movie experience. The seats can move and vibrate and strobe lighting and bubble machines are all used along with jets of water, changes of humidity, mist, smoke and wind and has over 1000 different smells! It has already been used in a few different cinemas and is made by CJ Group, the company that first developed 4DX, headquartered in South Korea. An extra 12 dollars is the price on top of your ordinary ticket. The CJ Group plan on expanding to US theatres within the next year, but how long will it take to get to UK Cinemas?!
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